It’s official: Britney Spears has just become the top Twitter account, surpassing longtime Twitter king Ashton Kutcher by a margin of a handful followers at press time.
Each account’s actual number of followers continues to fluctuate by the second, but Spears seems to be maintaining a tenuous lead.
Both users are still just shy of reaching 5 [...]

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IBM is introducing a new social media monitoring tool, one that it says will measure consumer sentiment from data gathered on Twitter, blogs and other web services and networks.
The software, called the SPSS Modeler data mining and text analytics workbench, will use natural language processing (NLP) to analyze everything from product names and industry jargon [...]

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Google is giving users even more tools for finding and understanding their website’s visitor stats. The company has just announced they’re opening a full App Gallery for Google Analytics.

Apps are available in 12 categories, including business intelligence, campaign management, content, data collection, e-commerce, email marketing, mobile marketing, phone tracking, reporting tools, SEO, site auditing, and [...]

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